Dubai, 25th October 2007

Audi Middle East is launching the first part of its ‘Audi Experience’ program with the first ‘Audi After Work Lounge’ at Mosaic, Kempinski Mall of the Emirates on the 25th October. Over the coming months Audi aims to become a regular item on the event calendars across the region in four different areas of interest: the Audi Lifestyle Experience, which contains the After Work Lounges and other lifestyle events, the Audi Art Experience, which will bring world renowned concert pianist Lang Lang to the Madinat Jumairah Dubai on 12th November, the Audi Sport Experience, which kicks off with the Audi Middle East quattro Golf Cup in January, as well as the Audi Driving Experience. The four pillar program unites high quality entertainment with public engagement in the areas of culture, sport, road safety and charity. Regionally Audi is planning to invest USD 10 million in the program over the next two years.

“The Audi Experience will enrich the lives of our customers and allow for an out of the ordinary brand experience at the same time. It is our way of using Audi values for the benefit of the community” comments Bernd Rosenbichler, Head of Marketing of Audi Middle East.